Here's an interview with Transformers 4 director Michael Bay. He talks about the reboot rumors as well as the Doritos Crash the Super Bowl contest.
Will that change the way you do anything on Transformers 4?We’re
going to start off smaller. There’s a brand new cast. To freshen the franchise
we’ve redesigned everything from top to bottom. The history of the first three
movies is still there, we start four years later and there’s a reason why we’re
meeting a new cast.
Mark is really excited about it and it’s a great
redesign. I said that 3 [which grossed $1.1 billion] was going to be my last
one. Paramount was letting me do Pain & Gain and the Transformers ride was
opening at Universal and it was bittersweet to think of passing it off. I wanted
to set it up on a really sure footing and to bring someone else in on that, it
would have been overwhelming.
So is 4 a reboot?No, that’s wrong. We keep the Transformers the way
they were, it’s just four years later. There’s a reason the Transformers are
redesigned. We’re trying to broaden the franchise and give it more places to go.
What will the winner [of Crash the Super Bowl] actually get to do on the Transformers 4
set?Replace me as director. No, we’ll see who the person is and
depending on what he is interested in being, a producer or a director, we’ll try
to tailor the job. It’s all hard work when you’re working on a movie.
Full article here.