The last few days have brought along a ton of Transformers 4 news, but this one definitely takes the cake of the weirdest piece of news. According to Yahoo! Movies, as a part of the Chinese co-production with Paramount Pictures, Paramount is working on a reality show called Transformers 4 Chinese Actor Talent Search. Four winners will eventually be chosen and those winners will be given roles in Transformers 4. Two winners will have acting experience and two actors will have no acting experience prior to the show. Producer Lorenzo di Bonaventura will be one of the judges and it will air on Chinese television in June of this year. See the article from Yahoo! Movies after the jump.
HONG KONG – Having announced plans in early April for Transformers 4 to be a
Chinese co-production involving the inclusion of some Chinese content, Paramount
Pictures has now gone one step further in shaping the project along Chinese
lines – by casting its Chinese roles through a reality television show, one of
the most popular forms of entertainment in the country.
Launched at a press
conference in Beijing on Thursday, the Transformers 4 Chinese Actor Talent
Search will be a new talent competition television show in which the four
winners – two with professional acting experience, two without – will be granted
roles in the next entry of the franchise.
The show is set to commence
broadcast in China in June 2013, with a panel of judges comprising Sid Ganis,
the former head of the Academy of Motion Pictures Arts and Sciences and the
current chairman of Jiaflix; the film’s producer Lorenzo DiBonaventura and
casting director Denise Chamian; Paramount’s marketing and distribution chief
The film’s Chinese backers will be represented by Jia Qi,
deputy director of the film’s Chinese co-producers China Movie Channel; and
Liang Longfei, vice-president of m1905, the channel’s portal through which
contestants (who need to be over 18) can register for the show.
said the four winning contestants will join “a number of talented Chinese actors
and actresses” in Transformers 4. The third film in the franchise, Dark of the
Moon, generated $165 million in China, and stands fourth in the country’s
overall box-office rankings behind Avatar, Lost in Thailand and Journey to the
West: Conquering the Demons.
Through pre-recorded video footage, Ganis
told the Chinese press that the show will “give actors and fans of the
Transformers franchise the opportunity to be appearing in a major motion
picture, and it will provide the world audience yet another glimpse of the
Chinese people, the Chinese culture and China itself.”
added that his team “are looking forward to becoming more and more part of the
Chinese audience’s experience by bringing the Chinese culture, Chinese
traditions and Chinese talent into the movie”.
By hyping the production
of the film with a reality show, the Transformers producers have certainly
tapped into the demands of China’s vast television audiences. The country’s
viewers have become increasingly transfixed in recent years by this format, and
the most-viewed programs today are dating shows as well as one in which
celebrities participate in an extended period of training in high-platform